A power packed Indian ethnic brand ‘Ritu Kumar’ is the way to go!
Hello my dearies! I know all you ‘fashionistas’ have been hyper busy during the weekends, updating yourselves on the latest style trends in glossy magazines. No worries! Here is a better alternative. I appreciate the fact that you chose to visit my blog and take out time to read my first post in the brand boutique section. So let me tell you all that I recently attended a friend’s wedding in Delhi. It was a high profile, lavish and memorable event straight out of a wedding scene in a big budget Bollywood movie. So the bride (my friend’s relative) walked around in a heavily embellished and dazzling lehenga while people could not take their eyes off her and one of her friends happened to ask her what she was wearing, she quickly replied with pride and delight ‘RITU KUMAR!’ It left the other beautiful women raving her outfit and some envying her as well. So I was wondering what was so special about wearing a ‘Ritu Kumar’ ensemble. Why did it matter that much? Was the name alone a reason for the social status or was there more to that? I decided to find out and that brought me to writing my first post for Brand Boutique. So sit back, relax and read this one as I take you through the fashionable expedition of this designer brand and help you to understand the beauty of what’s in it for you.
Ethnicity! Traditions! Indian Wear! Exclusivity! Status appeal! Style! These are words that would perhaps go hand in hand with the award winning and reclaimed fashion maestro Ritu Kumar. As the name suggests the brand has been one of the legendary and prominent brands in the Indian fashion industry. Started off in 1969 when Indian ethnic contemporary wear hadn’t even seen the daylight, her designs have always been a tribute to ancient craftsmanship. With the breath-taking timeline over the past 45 years her creations have diversified and she has given them a more contemporary twist. Over the years the brand has catered to famous personalities, socialites and people who prefer the combination of elegance, tradition and beauty. Right from Aishwarya Rai Bachchan to Princess Diana they all have adorned and sworn by her fabulous ensembles. At every beauty pageant be it national or international, she has swept away the hearts of the audiences with her masterpiece creations for the national costume rounds (Read: http://beautypageants.indiatimes.com/miss-india/photos/pfmi13-winners-shoot-for-designer-ritu-kumar/Ponds-Femina-Miss-India-World-Navneet-Kaur-Dhillon-looks-graceful-while-shooting-for-ace-Fashion-Designer-Ritu-Kumar-/eventshow/20680320.cms. Celebrities make it a point to adorn her outfits for their grand wedding celebrations (Read: http://timesofindia.indiatimes.com/life-style/fashion/designers/Dia-Mirza-wears-Ritu-Kumar-for-her-engagement/articleshow/44851115.cms.)
So her brand targets ladies and has two sections. There is the ‘Ritu Kumar’ which solely caters to Indian ethnic outfits and custom made to order wear like suits, sarees, kurtis, wedding lehengas, anarkalis and accessories of zardosi, embroidered, georgette and silk textures and patterns. The ‘Label Ritu Kumar’ on the other hand is a sub brand where she showcases her collection of crafted dresses, tunics, tops, jackets. Every season and festive collection has something vibrant and new to offer. Winning multiple awards including the Padma Shri Award in 2013 for her distinguished and commendable work in the field of fashion, textile and craftsmanship, she has gained the trust of all the lovely ladies who want to feel like a princess on special occasions. Today with the clutter of designer brands in the market it has become a tough task to choose the brand on the basis of its brand personality and quality. With ‘Ritu Kumar,’ the minute detailing work and creativity in the outfit, makes it stand out in the crowd, giving you the feeling of being a Royal Indian Princess.
It is a little on the higher side of the pocket but fear not because this is one brand a woman needs to opt for her if she wants to look every inch of the glamorous Indian beauty and cherish her bridal trousseau forever. As far as the label brand outfits are concerned they are a definitely worth giving a shot for their ultra-chic modern day twist.
Now let us have a look at what the fashion wizard has to say about her extraordinary work:
Okay people! This brings me to the end of this post. I hope you enjoyed reading the extravagant journey of this designer brand. If you enjoyed my post do like and comment on it; also do not forget to follow my blog. I will be returning with my next brand very soon. Till then, have a happy happy trendy reading!